The Startup Calendar – my best way to plan for success





In a startup, you are always racing against a clock. Most of the time this is “when are we going to need to raise more money” but can also be working toward key milestones or trying to outpace key competitors, which is often when you need to raise money. And, as you racing toward these milestones, there are lots of things the team needs to track and measure, many of which relate to one another. For example, if you need to raise money, you want to show a ramp in new users/customers, which is usually fueled by an earlier marketing tactic or key product update. So, you need some form of a “startup calendar” that allows you to look ahead as well as track your progress toward the metrics that matter to the company and can be correlated over time. I have developed a lightweight Google Doc as a start to this process and am using it actively in our latest company, (the best way to analyze and monitor your competitive landscape). It is an open Doc, so clone it, add to it, react to it and help me make it better. 

The Startup Calendar

Pay attention to time and make measured progress!

3 thoughts on “The Startup Calendar – my best way to plan for success

    1. T.A. McCann Post author

      Sorry for the long, long, long delay in getting back to you. I was just sharing this again and noticed that I never responded.

      In general I use the cells to add notes or key themes for a sprint. For example, if you plan to launch “feature A” at some point, where you plan to promote it, you might block off 1-2 sprints for “feature A” so you know when and where to plan the corresponding marketing. For specific features and backlog I have used many tools (Trello, Asana, Jira) but now prefer just a simple Workflowy ( with features, tags for assignments and shared work. This is still how we plan major tasks for each sprint at Rival IQ.


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