Going deep and engaging with customers is a critical part of start-up success. I recently did a talk on this at the Founders Institute outlining the ways I like to do this and with many examples from our early days at Gist. If you are developing a new business idea, check this out. Here is their description;
In this talk from Seattle Founder Institute, T.A. McCann highlights the importance of understanding both your customers and competitors in depth. He also stresses the value of knowing your influencers, being an expert in your space, and expanding your tribe by trading value for value.